Developing a brand, logo, and advertising collateral for "More Than Knots," a woodwork company, involved a thoughtful and creative process. Here's a glimpse into how I, as a designer, approached this project:
1. Conceptualization:
The concept for "More Than Knots" was rooted in the idea of showcasing the intricate beauty and craftsmanship of woodwork. The name itself suggested a level of artistry that goes beyond mere knots in wood, implying a higher level of craftsmanship.
2. Brand Values and Mission:
I defined the brand's values and mission, emphasizing craftsmanship, quality, and the unique artistry involved in woodwork. This step helped guide the visual elements of the brand.
3. Logo Design:
Custom Wood Cut Image: The logo featured a custom wood cut image incorporating the brand's initials into knotwork. This bespoke design not only showcased the craftsmanship associated with woodworking but also added a personal touch to the brand identity.
Symbolism in Knotwork: Knotwork not only represented the literal aspect of woodworking but also symbolized the interconnectedness of craftsmanship, creativity, and the brand's commitment to quality.
4. Aesthetic and Color Palette:
To enhance visibility and readability, a subtle contrast was maintained between the background and the wood cut image, ensuring that the logo would be recognizable in various applications.
5. Typography:
The typography was chosen to complement the woodwork theme, opting for a font that was both clean and sophisticated. This choice aimed to convey professionalism while maintaining a connection to the craft.
6. Prototyping and Feedback:
Prototypes of the logo and advertising collateral were created to visualize their appearance. Feedback from stakeholders and potential clients was sought to ensure that the designs resonated with the target audience.
7. Finalization and Production:
The final logo and advertising collateral were refined to be high-resolution and ready for various applications. Attention to detail was crucial to preserving the intricacies of the wood cut image.