1. Logo Design:
Concept Development: The initial concept was to create a custom typeface for the name, allowing the brand's uniqueness to shine. I added a subtle twist by placing leaves over the "i" to symbolize both tea and a sense of togetherness.
Color Palette: A soft and calming green color palette was chosen to convey a sense of peacefulness and evoke the imagery of tea leaves and nature.
Typography: The custom typeface was meticulously crafted to give the logo a distinct and elegant feel, making it instantly recognizable and memorable.
Composition and Layout: The logo was designed to be clean and balanced, with the leaves integrated harmoniously, adding a touch of visual interest without overwhelming the design.
2. Interior Artwork:
Theme and Aesthetics: The interior of the tea shop was decorated with soothing green hues and natural textures to create a serene atmosphere. Wall art, murals, and decorative elements incorporated tea-related visuals and community-inspired artwork to resonate with the brand.
Brand Consistency: The interior design elements were carefully aligned with the brand's identity to maintain a consistent and immersive experience for visitors. This included using the logo and green color palette as central design elements within the shop.
3. Menus:
Design Aesthetics: The menu design followed the brand's aesthetics, with elegant typography and subtle green accents. Each menu item was paired with appropriate imagery and descriptions to evoke the essence of each tea offering.
Coherence: The menus were designed to seamlessly integrate with the overall brand identity, creating a unified and inviting customer experience.
4. Social Media Posts:
Visual Storytelling: Social media posts were created to tell the brand's story, focusing on the concept of 'communitea.' These posts featured images of tea, tea preparation, and gatherings, fostering a sense of community and togetherness.
Color Consistency: The green color palette was consistently used in social media posts, infusing a sense of calm and coherence into the brand's online presence.
5. Portfolio Presentation:
In my portfolio, I documented the design process for the logo, showcasing the custom typeface and the thoughtful integration of the leaves. I also detailed how this logo became the cornerstone of an entire brand experience, from interior design to menus and social media.